Overview

Working with the marketing and purchasing team at Zildjian on designing all the boxsets that Zildjian used for the packaging of their sets of cymbals. This packaging used as an image online, in print catalogs, and in the actual stores. We looked at competitor packaging, looked out how they were displayed in the stores and then engineered these boxes to be more functional, like UPC code on the top of the box versus the bottom where people had the lift the heavy box up to scan versus just scanning while it was standing up and to stand out, with utilizing the series colors to pop off the sea of black and red that the competitors where using.
Gen16- Working with Zildjian’s electronic cymbal brand Gen16 to develop packaging for digital products. Very different to the basic metal cymbal. This needed compliance labels from different countries, multiple languages, how to instructions, how to videos. All created at Zildjian by me for the packaging, imagery, and supporting materials.

OUTPUT

• Packaging that led to increased sales with each new design
• Die-cuts, international printing, working with printers in China to provide the properly sized files
• Designed over 24 different cymbal set designs